Au Finance Branches

AU Finance, also known as AU Small Finance Bank, operates through a network of branches across India. These branches serve as crucial touchpoints for customers seeking a variety of financial services. The branches offer a personalized banking experience, supplementing the bank’s digital platforms.

Branch Services

AU Finance branches provide a comprehensive suite of services:

• Account Opening: Customers can open various types of accounts, including savings accounts, current accounts, and fixed deposit accounts, catering to diverse needs and financial goals.
• Loan Products: Branches facilitate loan applications for various purposes, such as vehicle loans (two-wheeler, car), business loans, home loans, and gold loans. Branch staff assist customers in understanding loan terms, eligibility criteria, and the application process.
• Deposit Acceptance: Branches accept deposits into savings, current, and fixed deposit accounts. Staff assists customers in choosing the right deposit product based on their investment horizon and risk appetite.
• Transaction Processing: Branches handle cash deposits and withdrawals, fund transfers, and other routine banking transactions.
• Customer Service: Branch staff address customer queries, resolve issues, and provide assistance with account management, loan servicing, and other banking-related matters.
• Financial Advisory: Some branches offer basic financial advisory services, helping customers make informed decisions about savings, investments, and insurance products.
• Insurance Products: AU Finance also distributes insurance products through its branches, partnering with insurance companies to offer life and general insurance solutions.

Branch Location and Accessibility

AU Finance strategically locates its branches to serve both urban and rural communities. The bank focuses on expanding its branch network in underserved areas to promote financial inclusion. Branch locations are typically chosen based on factors such as population density, economic activity, and accessibility to customers. AU Finance branches provide a vital link, connecting a segment of the population that may not readily embrace the digital interface.

Technological Integration

While offering traditional banking services, AU Finance branches are increasingly integrating technology to enhance efficiency and customer experience. Many branches are equipped with ATMs, cash deposit machines, and online banking kiosks. Branch staff are trained to assist customers with digital banking platforms and promote the adoption of mobile banking services. This technological integration enhances the in-branch banking experience.

Impact on Financial Inclusion

AU Finance’s branch network plays a significant role in promoting financial inclusion, particularly in rural and semi-urban areas. By providing access to banking services and credit facilities, AU Finance branches empower individuals and businesses to participate in the formal economy. The branches also contribute to financial literacy by educating customers about savings, investments, and responsible borrowing. The physical presence of the bank’s branches, with familiar faces and local understanding, often builds trust and confidence in the bank, especially in communities that may have been previously underserved by formal financial institutions.